Promotional videography

Directing content with social value

Having previously worked in the customer service team, Cronulla RSL offered me the opportunity to direct and produce social media content in the form of short promotional videos as well as both event and product photography. These short promos positioned the club as a modern and attractive venue, and my work with Cronulla RSL exercises the importance of a strong social content strategy.

An Eye for Composition

Social and events photography

My work at Cronulla RSL as a social content producer has not only included videography optimised for social media, but also in capturing professional stills. Being a nighttime venue my eye for lighting and composition was consistently challenged – take for example the photography for the Vodka Vortex winter promotion. Some of my favourite photos to date are showcased in these albums.

Highlights from my work at Cronulla RSL are included below labelled under the various promotions and events. This included:

1. Concert and nightclub photography for performers and DJ's in low-light conditions.
2. Interior venue photography for marketing CRSL's newly refurbished functions spaces.
3. Social portraits and event albums.
4. Product photography for sales marketing (e.g. new cocktails) and ongoing sponsorship promotions (e.g. Corona, Canadian Club, Great Northern)